知識

【】

字号+作者:囫圇吞棗網来源:時尚2025-04-28 17:27:25我要评论(0)

McDonald's execs created a hit menu item that significantly boosted sales — and there is absol

McDonald's execs created a hit menu item that significantly boosted sales — and there is absolutely no way they could've seen it happening the way it did.

The fast food giant released its quarterly earnings report on Thursday, noting a 14 percent bump in net sales and $2.31 billion in net income, compared with $1.19 billion a year earlier. That's a real jump and that's due, in part, to a viral trend surrounding its Grimace shake in the United States.

"This quarter, if I'm being honest, the theme was Grimace," CEO Chris Kempczinski said in a conference call.

Mashable Top StoriesStay connected with the hottest stories of the day and the latest entertainment news.Sign up for Mashable's Top Stories newsletterBy signing up you agree to our Terms of Use and Privacy Policy.Thanks for signing up!

In case you missed it, McDonald's this summer released a limited-time-only purple Grimace shake to honor the character's birthday. TikTok, for one reason or another, took the shake and turned it into a trend where people basically made mini horror films. The beat of every TikTok was wish Grimace a happy birthday, take a sip, say it's good, then cut to some horrific, frightening scene. It actually inspired some pretty impressive mini-filmmaking of sorts.

SEE ALSO:The wonderful horror of the Grimace shake TikTok trend

It was one of the biggest trends of the summer on TikTok and, apparently, inspired lots of interest in the shake. Granted, it's not like that many people were doing the trend — but it was all basically free advertising. McDonald's has made it a habit to go viral with menu items such as its adult happy meal last year or the Rick and Morty-inspired Szechuan sauce debacle in 2017.


Related Stories
  • The wonderful horror of the Grimace shake TikTok trend
  • Taylor Swift does not know who Grimace is, apparently
  • What the hell is McDonald's Grimace?
  • McDonald's says the McRib is coming back for a 'farewell tour'. We don't believe it.
  • McDonald's adds adult Happy Meals to the menu. Yes, you get a toy.

Still, there was no way McDonald's could've seen the Grimace trend coming. It was too weird to plan. In fact, the TikTok trend slyly mocked the corporate, capitalistic, absurdity of "celebrating" the "birthday" of a giant, purple, anthropomorphic tastebud. But if TikTok was mocking McD's, the suits behind the golden arches were laughing all the way to the bank.

TopicsTikTokMemes

1.本站遵循行业规范,任何转载的稿件都会明确标注作者和来源;2.本站的原创文章,请转载时务必注明文章作者和来源,不尊重原创的行为我们将追究责任;3.作者投稿可能会经我们编辑修改或补充。

相关文章
  • Pokémon Go is so big that it has its own VR porn parody now

    Pokémon Go is so big that it has its own VR porn parody now

    2025-04-28 16:26

  • Multiplayer in 'No Man's Sky' gets fans' hopes up all over again

    Multiplayer in 'No Man's Sky' gets fans' hopes up all over again

    2025-04-28 15:28

  • Disney Channel features interracial lesbian couple and other networks should catch up already

    Disney Channel features interracial lesbian couple and other networks should catch up already

    2025-04-28 15:24

  • Do you wish Netflix had more of what you want? That's where #NetflixNeeds comes in.

    Do you wish Netflix had more of what you want? That's where #NetflixNeeds comes in.

    2025-04-28 15:12

网友点评