The Frozenshort currently playing in American theaters ahead of Disney-Pixar's Coco is so reviled, people are sharing tips online on how to time your movie trip to skip it altogether.
For good reason: Olaf's Frozen Adventure is 21-minutes long, and it comes nowhere near the heart-tugging prowess of Pixar shorts from movies past. Beyond that, the pairing makes Disney look culturally tone-deaf.
SEE ALSO:Pixar's 'Coco' is more than just another inspirational fantasyDroves of moviegoers that pushed Cocoto the top spot at the Thanksgiving box office have been complaining for days about being forced to sit through the Frozenmonstrosity. When I saw Cocowith my family over the weekend, people behind me in the theater kept whispering, "When is this going to end?" My 4-year-old nephew was confused why we were seeing two movies back-to-back. I kept looking at my watch.
Similar tales of woe have been spreading online. A Reddit thread includes movie theater employees confessing that customers complained they were playing the wrong movie or that it was taking too long to get to the main feature. For my showing, Coco, which follows a young boy's journey as he grapples with his family's hatred of music and his desire to become a musician, didn't start until about 40 minutes after the advertised showtime because of the short and several long, but expected holiday previews.
Coco, which weaves in the Mexican holiday of Dia de los Muertos as a driving force, has been widely praised, but it's a real shame that the applause is coming with an asterisk. Cocowas great, people are tweeting, but that Frozenshort? What an atrocious waste of time.
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Olaf's Frozen Adventure was originally supposed to air on ABC as a TV special around the holidays, but the final product felt too cinematic, according to the filmmakers, so Disney slated it for a theatrical run.
In Mexico, where Cocoaired in October, an avalanche of complaints convinced some movie theaters to stop playing Olaf's Frozen Adventure altogether. Interestingly, in the UK it aired in theaters with a re-release of the original Frozenand didn't suffer the icy barbs of online hate. (Cocowon't be released there until January.)
The main complaint has been the short's length. Since A Bug's Life in 1998, Pixar has paired its features with five-to-six-minute animated shorts. In 2015, Disney played another Frozenshort, Frozen Fever, ahead of the live-action Cinderella, but it's runtime was only eight minutes.
Then there are the diehard Pixar fans like me who despise Disney for mixing its subpar made-for-TV sequel ad (Frozen 2comes out in November 2019) with our precious Pixar treat. I, for one, usually love the Pixar short packaged with a feature. They're smart, creative, heartwarming ... and short. This, however, felt like Disney was spitting in my popcorn for 21 minutes, leaving me with a bag of soggy kernels.
Some have theorized that Disney combined Olaf's Frozen Adventurewith Cocoto get audiences unfamiliar with Dia de los Muertos to the theater. If that's the case -- it's unclear if it'll play again with Cocoin the UK or in other locales with later release dates -- the supposed scheming isn't winning goodwill with those who appreciated Disney-Pixar's attempt to make a movie about a Latino family with care and authenticity.
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Indeed, let me watch a beautiful, diverse Pixar movie without having to sit through some Frozenmediocrity. American theater chains should take a cue from Mexico and put Olaf on ice.
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