Horror movies don't usually land at the box office like this.。
It。, the New Line/Warner Bros. adaptation of Stephen King's classic novel, is expected to end its opening weekend with $117.2 million at the box office. That's a 。 staggeringly 。staggeringly 。
huge figure for any movie to open with, and a basically impossible one -- until now, apparently -- for an R-rated horror movie.。SEE ALSO:Critics say 'It' is missing something, but will still scare you silly 。 For context: Prior to 。It 。 , the top opening weekend for an R-rated horror movie belonged to 。Paranormal Activity 3 。 , which earned $52.6 million in 2011. The rest of that Top 10 list after。 Paranormal 。
is populated by movies that opened at $41 million or less. 。 In other words: This is an unprecedented situation. R-rated horror movies just don't do this type of business. Hell, horror 。
movies don't do this type of business, regardless of rating. 。 It 。
By signing up you agree to our Terms of Use and Privacy Policy. 。 Thanks for signing up! 。In addition to topping the opening weekend charts for R-rated horror, It 。also has the largest horror opening for 。 any 。MPAA rating, the largest September debut, and the largest Fall season debut. If the estimate holds, it will also end the weekend as the third-largest debut of the year, just。ahead of 。
ahead of。 Spider-Man: Homecoming 。's $117 million. 。 On top of all that: However the final weekend tally falls -- the current number is only an estimate -- it's already clear that 。It 。 earned more in its opening weekend than the other nine movies listed in the weekend's Top 10 。combined。
. You could triple the total weekend take for those nine movies and still not quite scratch the 。
It 。 estimate. 。The question, then, is why did this happen? King's work is certainly popular, and 。It。
has enjoyed a buzzy ride since its debut trailer first dropped in March. Many people who are old enough to see an R-rated movie now remember the beloved-yet-flawed TV adaptation of 。
It 。
It 。from the '90s, so there's nostalgia in play here as well. 。
But there's more to it than that. 。
We're just capping off one of the worst summer seasons in Hollywood history, with the lowest overall box office during that period in roughly two decades. In other words: movie buffs are bored AF. They've been aching for something new, and good, to see. 。
It 。
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